Nike //
RF x AJ3 Launch

This exclusive invite-only launch of a limited edition Nike x Roger Federer sneaker, featuring a guest appearance from the legend himself, required a bespoke treatment. Event Producers, Limelight Sport, and Client - Nike - tasked us with the creative challenge of transforming an East London coffee shop into a brand-defining space with all the functionality and practicality of a pop up.

The space was built in 4D so the client could visualise the end product, experiment with build and features and seamlessly build in additional elements to enhance the immersive, premium experience.

We concepted an urban overhaul of the space which centred around the distinctive colour way of the hero product and designed all visible assets including a wheatpaste wall with a series of custom artworks featuring Federer. We loved this brief and the complete transformation of the space.