Nike - London’s Fastest
A takeover at the Tate Modern!
In a headline race to find the fastest athletes in the Capital, we were tasked with elevating the in-race, spectator and finalist experience in this iconic venue.
Working with a bespoke screen installation surrounding the atrium of London’s Tate Modern, we created a vibrant and energetic GFX suite of animations. From welcome screens, encouraging in-race GFX to live results boards that kept participants and spectators competitive, in the know and on the edge of their seats; we transformed the venue with bespoke, on-brand animations from art gallery to race track.
Screen Content
Credits:
Client:
Nike
Agency:
LimeLight Sports
Designand Direction:
Rocksalt
Event Producer:
Naomi Turner
