Channel 5 - Christmas Refresh 2020
Working alongside the team at 5 Creative we reimagined our previously created channel assets using the light source to emit festive illustrations created by the shadows. Delivering channel idents, bumpers and stings we showered the channel with a warm festive glow that felt both on brand and excitingly fresh.
Channel Overview
We redesigned a new catalogue of assets utilising the existing geometric shapes of the logo and colour kit but adding a festive glow that added warmth and narrative across the brand. Deliverables included menus, idents, ece’s and a fully editable promo kit. To differentiate between the OSP and the channel brand elements we mix between static camera positions with head-on views which provide subtle backplates for our information to live and the introduction of angles and camera moves to find interesting shapes and beautiful movement within the restriction of our illuminated logo elements.
Credits:
Collaboration:
Channel 5
Producer:
Mary Rose
Creative Director:
Alex Norris
Art Director:
Adam Cutts
Motion Design:
Roland Lukacsi, Amy Shields
Illustration:
Dani Nunes
