BBC 3 - The Drop
The Drop is a new competitive format that is here to capture the cultural synergy between fashion, music, sport, celebrity and business and to provide one individual with a life-changing prize. A billion pound global industry and a subculture in its own right, streetwear has disrupted the fashion industry, with celebrities and brands always on the lookout to endorse the next big thing.
We were tasked with branding this brand new Streetwear Design Competition. Trying to encapsulate the energy and creativity of 10 of Britain’s most promising up-and-coming streetwear creatives into one all encompassing brand. For the individual character tags be decided that a single look and feel wouldn’t do justice to identity of these 10 individuals and their brand. Instead we developed 20 individual animated tags one for each contestant and their brand.
Credits:
Production Company:
Renowned Films
Designed, Produced and Directed:
Rocksalt
